In early 2008, Kraft Foods split from their parent company Altia (formerly Phillip Morris) and hired a new CEO, Irene Rosenfeld. Genesis Inc. designed this interactive annual report for the investors of Kraft Foods to showcase the changes, new products and continued success that Kraft has and will continue to see.
This project was completed with the collaboration of Andres Cruz with over 100 pages and 12 sections all created with Flash on a very tight deadline.
Look below for an interactive demo of the navigation.
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Interactive demonstration of Kraft's navigation:
This project was completed with the collaboration of Andres Cruz with over 100 pages and 12 sections all created with Flash on a very tight deadline.
Look below for an interactive demo of the navigation.
Interactive demonstration of Kraft's navigation:
